Knowledge Workers

Knowledge workers (KW) who produce (author) or use digital assets (text, image, graphic, numerical data, audio and/or video files) to perform or support their work; and are classified by titles, job activities and skills.

Producers

An individual, workgroup, or organization that earns more than 50% of their income producing content or digital media assets such as text, art, graphics, audio, or streaming media/video.

Users

An individual, workgroup, or organization that earns less than 50% of their income producing content or digital media, but uses media to drive sales, markets, business and/or process improvements, and/or value enhancements for customers and shareholders.

Consumers

An individual, workgroup, or organization that earns nothing from their use or production of media but uses media to influence buying and selling, and/or sources of supply to fulfill self-service satisfactions.

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