Executive Management

Relates to individuals that spend 50% or more of their time managing employees or staff principally involved in media production. Also includes individuals that manage external vendor or supplier relationships. Executive management encompasses all types of vice presidents, directors and managers (product, project, or customer service), owner-operators of small businesses or department heads, account executives (client services, sales), and others executive involved in the management of processes, workflow, web sites, intranets and extranets, and content or media-related activities.

Knowledge Workers (examples): Officers, Executive Vice Presidents, Managing Directors, Vice Presidents, Directors, Managers (creative, general, business, production, project, etc.), Owner-Operators, Proprietors, Partners, Controllers, Purchasing, Sales and Marketing

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